Mayank shah category head at parle products pvt ltd location mumbai, maharashtra, india industry marketing and advertising current: parle products pvt ltd previous: developing long term marketing strategies integrating brand positioning, brand strategy, pricing strategy & promotional strategy to achieve the quantitative objectives of.
The marketing mix of parle g shows the 4p's of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brandits parent company parle products was established in the year1929 and the company started the manufacturing of biscuits in the year 1939.
Parle company practices mass marketing for parle- g which appeals to masses it is a product liked by everyone and does not cater only to a specific group or part of the whole market thus it is mass production, mass distribution and mass promotion of parle- g for all buyers.
Positioning strategy parle is positioned in the minds of people as a value for price product and also as a low-priced product differentiation strategy for parle-g the company has used channel and image differentiation tools.
Marketing mix of parle analyses the brand/company which covers 4ps (product, price, place, promotion) parle marketing mix explains the business & marketing strategies of the brand.
Marketing strategy of parle company in the partial fulfillment for bachelors of management studies (bms) submitted by.
History, marketing strategy and swot analysis of parle products. Parle-g marketing strategy 1 marketing strategy group - 6 2 presentation over view• overview of biscuit industry in india• porter’s model• about parle• parle products• parle swot analysis• about parle g biscuit• parle g - future challenges• our suggestions. I would like to give credits to our business studies teacher, ms monika koradia, for assigning such amazing projects and letting us try new things.